A large scale content project filmed during NBA All-Star Weekend in Los Angeles, centered around Foot Locker’s multi brand activation featuring Jordan Brand, Converse, adidas, PUMA, Luka Dončić, and other major names across basketball and street culture.
Filmed throughout Downtown Los Angeles and L.A. LIVE, the project focused on capturing the energy, atmosphere, athlete appearances, live experiences, and community driven culture surrounding one of the biggest basketball and sneaker events of the year.
